Not many of you know that Baidu has 72% of the market share in China. We can conclude this by studying the story of China’s search engine – Baidu. Was this Google’s dominance inevitable? It wasn’t. They are already censoring multiple websites for various reasons and can label any content hostile or hateful without giving you proper explanations. Moreover, Google can exclude specific websites from search results so that nobody can find them. Humans are not robots, and they tend to have some bias that is highly likely to demonstrate itself in one way or another. They control how algorithms control the data and what weight they give to each signal. While the answer to whether Google is biased is not clear, we can undoubtedly say that it’s people who create the algorithm. Google can show you that there are millions of search results to your query, but if you count them manually by going to the last page, you will see that, in reality, the number of results is tens if not hundreds of times less. This AI-powered algorithm constantly learns how to make more money from your existence on this planet. As a result, Google extracts data from tracking your online activities and channels all this data into a personalized algorithm. However, this centralization is scary because all these services are linked to your personal Google identity. These services are compelling to users because they are cheap and sometimes even free. And then all those productivity tools like Gmail, Google Docs, Drive, Google Sheets, and even Android operating systems. Do you want a browser? There is Google Chrome. Do you want to watch videos? You’ve got YouTube. In some cases, Google has clearly bought these companies as part of a larger MASTER PLAN. Google has leveraged its dominant position in the search business to create a vast network of other convenient and attractive consumer services.

This article will discuss why blockchain-based, decentralized search engines are the future of censorship-free search. It means that Google benefits from all the financial rewards and power that come with this exceptional market position. Google and other tech giants are at the core of the current centralized internet we all use that enables censorship, bias, and cancel culture.īut what if there were a new kind of search engine that would disintermediate the middleman from the business model? With a decentralized approach to ranking results? With no one, not even the founders of the project, able to control it? A blockchain-based search engine can do all of this and more.

Today, Google, a trillion-dollar market cap company, controls 92 percent of the world’s internet searches. Of course, Google resolved the issue in a matter of hours. When such a tech giant crashes, everyone feels the impact.

On the 16th of November 2021, Google outage led to 30 000 websites crashing.

Rapid search engine